Culture

Milan will host an international exhibition of shoes

Wonderful MICAM Shoevent shoe show returns to Milan again! Over the years, the latest trends of the unstable, but surprising and even bewitching world of shoes have been highlighted in the framework of MICAM. This event was first held back in 1969, and since then it has become so popular and so loved by fashion lovers that these days it is held twice a year - in March and September. MICAM is invariably located in the center of Italian fashion - in Milan at the Fieramilano-Pho exhibition complex.

The shoe exhibition in Milan is the number one event for those who love and appreciate shoe fashion, as well as for real experts in this field. Participants in a fashion event come here not only from different parts of Italy and Europe, but also from all over the world (usually more than 30 countries) to present the latest trends that have captured their countries. In addition, regular shows of the current fall / winter and spring / summer collections are held here. From year to year, MICAM Shoevent unconditionally confirms its status as a privileged show for new shoes, and is also an excellent platform for establishing new business contacts. Not only the representatives of this market will be bored at the shoe exhibition in Milan, but also ordinary residents of the city, as well as tourists who decide it is very interesting to diversify their leisure time.

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This year, the organizers of this event are not going to significantly change its plan. So, according to the latest press releases, visitors to the exhibition will be able to attend presentations of the latest shoe collections, which will allow them to better understand all the intricacies of the fashion world. Among the companies that will present their new products at MICAM 2014, there are both little-known, but promising companies, as well as huge world-famous companies such as Cherie, Vivien Lee, Giorgio Fabiani, Lancaster and many others. Participants have already managed to assure that their new collections will amaze the audience with their variety, fancy color scheme, practicality and excellent price-quality ratio.

The upcoming September exhibition will host more than 1,500 participating companies, both Italian and foreign. In addition to numerous demonstrations of the latest collections, the MICAM Award will also be held as part of the MICAM Shoevent 2014, where the best buyers and distributors for the most efficient promotion of Italian shoes in various stores around the world will be honored. In March, the best in this area were named stores: Puggelli (Italy) and Bergdorf & Goodman (USA).

Every year, the organizers of the exhibition try to attract an even greater number of participants and visitors by offering them certain bonuses. So, this year a special stop will be provided on some railway lines directly opposite the Rho-Fiera Milano exhibition complex, where passengers will be disembarked. See the list of trains stopping at the new station here.

To visit MICAM Shoevent 2014 you will need to fill out a free electronic registration form here, after which you will be asked to print your code, which will serve as a pass to the world of shoe fashion. The exhibition will be open to visitors from 9.30 in the morning until 19.00 from August 31 to September 2. September 3, it closes at 16.00. Visitors can easily navigate the exhibition halls with the help of huge billboards and video screens. The event organizers also promise to provide free Wi-Fi.
MICAM Shoevent will be held at: Fiera Milano, Strada Statale Sempione, 28, 20017 Rho (MI).

Official website of the shoe exhibition: www.micamonline.com

Watch the video: Fessura. Designer Footwear Interviews. Micam Milano. City Soles TV (March 2024).

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